Coke Channels Its Inner Monster Stoked and coked. The coca in Coca Cola was cocaine until 1929. Now the corporate giant has bought about of fifth of Monster Energy Drinks for $2.15 billion, hoping to further caffeinate its products and profits – and us. Why Did Coke Buy Monster? Money. The energy drink “niche” is […]
Why You Don’t Light the Night (6/16/14)
Don’t Light the Night White Nights – romance and adventure. These are times where the barriers of fatigue and tradition can be broken. We are overwhelmed by possibility and longing. If dreams can occur at night, so may their unexpected fulfillments. Yet what if white nights, filled with the light of love and literature, […]
Secrets of Jet Lag (9/23/13)
Aging in Flight You fly business class from LA to Beijing, sacrificing a college tuition payment for sixteen inches of leg room. Whisked to your hotel room you fall into bed and repeat attempted slumber. When you wake you feel thirty years older. Then you open the blinds, look out on the smog, and drop […]
Sitting Smoking Sleeping (6/18/13)
Going to Extremes Human beings love to test limits. For many it’s fun to drive a car. And if driving is fun, it’s also fun to simultaneously talk on the phone, eat a granola bar, read our emails, dictate a letter and watch TV. Except when we run someone over. Or slam into rear of […]
Is ADD a Sleep Disorder? (5/6/13)
The Newest Epidemic ADD is now “epidemic” across America. With 13% of adolescents “diagnosed” in national surveys, people want to know just how big a problem ADD is. A recent article by psychiatrist by Vatsal Thakkar in the NY Times argued much of ADD may be misdiagnosed sleep disorders. Himself once diagnosed as suffering from […]