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Tired out by the holidays? Energy can be yours. Instantly. You’ll work better. Perform better. Stay bright and alert (so claims of 5 Hour Energy)
Or you can achieve “Monster Energy”. In seconds, you can“Unleash Your Beast.”
The newest fracas about energy drinks, a $10 billion industry and the most rapidly growing beverage “segment” in the U.S., might almost be funny. Instead, the big joke’s on us. Selling expensive caffeine flavored with sugar and vitamins as, in Monster’s Phrase, “Lifestyle in a Can” proves three things:1. Money trumps health in American politics and economics. The physical, mental, and social well-being of the population – its health – doesn’t even have a place at the debate 2. Americans don’t like drugs – we love, love drugs – especially when you can sell them to kids, get them without a prescription, and tell folks they’re “safe”3. The placebo ffect is amazingly powerful. It’s time to use it to enhance health and improve our economy, not hook and abuse our youth.The energy drink manufacturers know all about how the placebo effect. They use it in their marketing mercilessly. They’ve managed to convince tens of millions of kids and adults worldwide that their products are more effective than simple caffeine.